Back in September I attended at "Get-Together-Brown Bag Lunch," with Artist-Agent Chris Tugeau, at the home of A.B. Westrick. Agent Tugeau had a Q&A session where she answered all of our questions. It was a great turnout approximately 16-20 writers/illustrators showed up.
During the Q&A session Agent Tugeau talked about postcards for illustrators. If you do not know what an illustrator postcard is. Postcards are the most cost effective way to promote your art and the fastest way to get it into the art director or agents hands.
At the time, I only had business cards made up (talk about old school) but, I guess I am showing my age. I thought business cards were the most effective.
So when Chris Tugeau brought up postcards, I have to honestly admit, I had no idea what she was talking about. So, I went home and did some research and came up with my postcard.
I decided on this picture as the front of my postcard.
And for my back:
So I sent my design off to get printed. I was so excited when I got them back!
Well, while I was looking them over I realized I made a big mistake on the back of the card! Do you spot it?
I didn't leave space for who I'm sending it to. The whole idea of a promotional postcard is to mail it like a regular postcard and avoid envelopes! They say the chances of you mailing something in to an art director or agent in an envelope will probably end up in the trash. Art Directors/Agents are so busy that they don't have time to open envelopes.
AHHHHHHHHHHHHHHHH!!!!!!!! I'm pulling my hair out!
Instead of trashing them, I decided to keep them for when I go to conferences and pass them out to my fellow illustrators. If you want to read more on illustrator postcards here is a blog post you should check out: Promotional Postcards, by Molly Idle. It contains great information!
Looks like it is back to the drawing board for me!
Until then...Keep drawing.